Live & on-demand: OakNorth events

As businesses scale, performance often takes the lead — but what happens when brand starts to slip? In this 40-minute webinar, OakNorth’s Senior Product Marketing Manager, Charita Venkatesh, speaks with three marketing leaders about how to strike the right balance between short-term results and long-term brand value.

As property businesses grow, so do the complexities: more portfolios, more admin, more to manage. In this 40-minute session, OakNorth’s Director of Business Banking, Peter King, sits down with Aviram Shahar, Co-Founder and CEO of Lendlord, to explore how fast-growing landlords and investors are using digital tools to reduce friction and stay in control.

OakNorth’s Director of Debt Finance, Greg Manson, moderated the session, joined by Dean Leslie (Director at GLPG) and Max Kyte (Director at Kyte Property), for a candid discussion on what it really takes to deliver homes — both flats and houses — in today’s market.

For ambitious SMEs, the biggest marketing challenge isn’t choosing between brand or performance, it’s finding the balance. Focus too much on short-term performance and your brand risks becoming forgettable. Invest only in brand, and growth can stall before momentum builds.

OakNorth recently co-hosted a breakfast discussion with the Adam Smith Institute, joined by policymakers, housing experts, and property investors to explore the role Urban Development Corporations (UDCs) could play in addressing the UK’s housing crisis.  

In today’s fast-paced digital world, marketing isn’t just about being seen, it’s about being understood. For scaling businesses, that means building strategies that are focused, flexible, and deeply rooted in what your customers actually care about.

That’s exactly what we explored at our recent breakfast panel, hosted in partnership with Launch Lab.