As businesses scale, performance often takes the lead — but what happens when brand starts to slip? In this 40-minute webinar, OakNorth’s Senior Product Marketing Manager, Charita Venkatesh, speaks with three marketing leaders about how to strike the right balance between short-term results and long-term brand value.

In the session we covered:

• How to split budget between brand and performance
• What to protect when introducing AI into creative workflows
• How to build a marketing mix that doesn’t just convert, but compounds

Speakers:

• Simon Ellis, Managing Director at Clockwise
• Simon Childs, Founder and Managing Director at Childsey
• Simon Knowles, Managing Director of Essential-Edge and Fractional CMO

Whether you’re leading growth or building brand foundations, this conversation offers practical insight into scaling with clarity, and staying distinct.

Learn more about OakNorth Business Banking.