For ambitious SMEs, the biggest marketing challenge isnβt choosing between brand or performance, itβs finding the balance. Focus too much on short-term performance and your brand risks becoming forgettable. Invest only in brand, and growth can stall before momentum builds.
OakNorth recently co-hosted a breakfast discussion with theΒ Adam Smith Institute, joined by policymakers, housing experts, and property investors to explore the role Urban Development Corporations (UDCs) could play in addressing the UKβs housing crisis.Β Β
In todayβs fast-paced digital world, marketing isnβt just about being seen, itβs about being understood. For scaling businesses, that means building strategies that are focused, flexible, and deeply rooted in what your customers actually care about.
Thatβs exactly what we explored at our recent breakfast panel, hosted in partnership with Launch Lab.
To kick off 2025, we hosted an event bringing together leaders from scale-ups and high-growth companies to discuss the realities of scalingβwhat works, what doesnβt, and how to navigate the inevitable hurdles. Held at our Soho office, the session was designed to equip ambitious female founders with actionable insights to help them grow sustainably and successfully.